Sales. It’s simple but it’s not easy. Regardless of industry, the principle and process is always the same: Discover what problem a business faces, clarify how your product/service solves the problem and then pitch the value to a decision maker with purchasing power. With international expansion, understand that the problems faced by prospective clients from […]
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Entries by achieva
Ask a Norwegian about German discount retail giant, Lidl, and chances are he or she will have an opinion. Some Norwegians say Lidl was a positive contributor to the Norwegian grocery market, because of their low prices and “exotic” products, while others remarked they didn’t shop there, because it was a foreign company that ignored labour unions, stocked […]
DNB, Norway’s largest financial services group believes the dangers and disadvantages of cash make it necessary to give it up as a payment method. According to VG, there is about 50billion in circulation, of which only 40% can be traced by Norway’s central bank, Norges Bank. Director for retail banking in DNB, Trond Bentestuen believes […]
In addition to Lidl, the most ‘famous’ failed Norwegian market entry attempt, numerous businesses have also failed to enter the Norwegian market successfully, including Topshop, Pizza Hut, Marks & Spencer, Yahoo, GAP and Habitat. What characteristics do these businesses share? Well something these brands have in common is that they are large and multinational – […]
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