Mistakes International Businesses Can Learn From

In addition to Lidl, the most ‘famous’ failed Norwegian market entry attempt, numerous businesses have also failed to enter the Norwegian market successfully, including Topshop, Pizza Hut, Starbucks, Marks & Spencer, Yahoo, GAP and Habitat. What characteristics do these businesses share? Well something these brands have in common is that they are large and multinational…

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Norway could stop using cash – might it affect your business?

DNB, Norway’s largest financial services group believes the dangers and disadvantages of cash make it necessary to give it up as a payment method. According to VG, there is about 50billion in circulation, of which only 40% can be traced by Norway’s central bank, Norges Bank. Director for retail banking in DNB, Trond Bentestuen believes…

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Why Study Failure? The Case Of Lidl

Ask a Norwegian about German discount retail giant, Lidl, and chances are he or she will have an opinion. Some Norwegians say Lidl was a positive contributor to the Norwegian grocery market, because of their low prices and “exotic” products, while others remarked they didn’t shop there, because it was a foreign company that ignored labour unions, stocked…

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Avoiding the Top Expansion Mistakes

Lack of core target market focus Timing, or the ‘perfection trap’ Failure to take into account cultural and business differences Lack of momentum – revenue, growth, sales Underestimation of requirements for success Contact us to find out how Achieva can help your business enter the Norwegian market www.achieva.no #AchievaAchieves

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Selling Overseas

Sales. It’s simple but it’s not easy. Regardless of industry, the principle and process is always the same: Discover what problem a business faces, clarify how your product/service solves the problem and then pitch the value to a decision maker with purchasing power. With international expansion, understand that the problems faced by prospective clients from…

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Honesty => Rewards

You learnt it when you grew up: tell the truth. Surely most sales professionals were told the same? How is it, then, that sales people have such a brash reputation – they are almost ‘expected’ to tinker with the truth? To some extent we are all selling – whether it’s on a personal level or…

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Performing Well in a Downturn

Norwegian company Dwellop specialise in supplying well intervention systems (mobile drilling rigs) for the oil & gas industry. Since the slump in oil prices the company have, counter-intuitively, started performing better as a result of their low cost solution which has become more interesting and commercially feasible for budget-minded clients – while all around Dwellop,…

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The ‘New Market’ Choice

Clients looking to expand into new markets essentially have three options: 1. Travel to the new market, stay in hotels for a few days on each trip, and do as much sales work as one can. This is a common way to start, and also a common way to fail. Why? Because it is extremely time-consuming, expensive…

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